BTO News is the members magazine for the British Trust for Ornithology. In 2016, I was asked to redesign the magazine portfolio, in line with editorial improvements. Working within existing brand guidelines, I refreshed the design to make it more appealing to a younger demographic, without alienating long-term members. The magazine remains a journal of record, containing hard science alongside inspiring and thought provoking human stories.
Editor: Viola Ross-Smith/ Faye Vogely
Client: British Trust for Ornithology